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Greg Hahn Web & AI Consulting
Plain-language SEO and AI-search audits show what search engines and AI tools can understand today, where the gaps are and which fixes deserve attention first.
Request an auditLocal visibility
Search engines and AI tools build their answers from the information they can verify. A complete website and business profile give them a clearer picture.
A useful place to begin
An SEO and AEO website audit is an evidence-based review of how clearly search engines, local listings and AI answer tools can understand a business online. SEO checks page titles, descriptions, content, internal links, technical foundations and local-search signals. AEO checks what selected AI tools say about the business, which public sources support those answers and whether the website presents clear, consistent facts that can be cited.
Greg's audits start with public website evidence and a relevant competitor. The report explains gaps in plain language, ranks the work by priority and recommends practical changes to content, structured data and technical setup. It does not promise rankings or AI citations; it provides a verified baseline and a clearer sequence of next steps.
Two connected checks
Two checks, one practical question: can customers find your website, and can answer tools understand it?
Search Engine Optimization
Search engines use page titles, descriptions, page content and business listings to understand what a business offers. An SEO audit identifies gaps that may make relevant pages harder to find.
Answer Engine Optimization
When customers ask tools such as ChatGPT, Perplexity or Google’s AI about businesses like yours, those tools build answers from information they can find and verify. An AEO audit records what selected tools say today and recommends clearer website content or structured data where useful.
Which local bakery offers shortbread pickup in Guelph?
When information is limited
An answer tool may omit a business when important details are missing, unclear or inconsistent.
When sources are clearer
Clear, consistent website and business-profile information can make a business easier for an answer tool to understand.
Illustrative example only. An audit records current answers and recommends practical improvements; it does not guarantee that an AI tool will mention or cite a business.
Evidence, then action
Each report explains what Greg checked, why the finding matters and what to do next. Recommendations are prioritized so you can act on them yourself or share them with a developer.
Inside the report
Both audits provide plain-language findings and prioritized recommendations. The Comprehensive Website Audit adds detail across the agreed scope, step-by-step guides and an implementation roadmap.
Plain-language explanations of what was checked, what was found and why it matters.
Clear priorities so important visibility problems do not get buried under cosmetic improvements.
A comparison showing where a relevant competitor provides clearer or more complete information.
Selected prompts showing whether AI tools mention your business, a competitor or neither.
Practical content, SEO and structured-data recommendations where relevant.
Included with the Comprehensive Website Audit to help organize larger changes.
See how Greg turns evidence into a prioritized audit report.
Plain-language resources
Start with clear definitions, shared foundations and honest limits. These guides use current platform documentation and separate what can be improved from what cannot be guaranteed.
Fictional demonstration
Preview the evidence, priorities and practical next steps in an owner-friendly HTML report and matching PDF.
Explore the sample auditAEO fundamentals
Learn what answer engine optimization means, how answer systems use public information and what a small business can measure.
Read the AEO guideSide-by-side comparison
See where SEO and AEO overlap, which questions differ and why each needs its own evidence-based baseline.
Compare SEO and AEOTwo useful starting points
A Website Starter Audit costs $149 CAD. A Comprehensive Website Audit costs $749 CAD. Both give you clear findings and practical next steps without a long-term contract.
Website Starter Audit
$149 CAD
A plain-language review of up to five website pages and one competitor, using public evidence only. You receive an owner-friendly PDF and matching HTML report within one to two business days.
Comprehensive Website Audit
$749 CAD
A deeper review of up to 30 website pages. After purchase, Greg confirms the useful data, final scope and delivery date with you. You receive owner-friendly PDF and HTML reports plus an implementation roadmap.
Straight answers
These answers explain the scope, timing and practical use of an SEO and AEO audit.
AEO stands for answer engine optimization. It focuses on making your business easier for AI tools to understand and describe accurately. An AEO audit checks what selected AI tools currently say, which public sources may shape those answers and which website or structured-data changes could make your information clearer.
SEO checks search results and the pages behind them. AEO records what selected answer tools say, whether the facts are accurate and which public sources support the answer. They share the same website foundations but use different evidence.
The Website Starter Audit uses information available without access to private accounts. It reviews up to five public website pages and one competitor and does not require analytics, Google Search Console or CMS access. The result is a practical starting report, not a substitute for a comprehensive audit using additional agreed data.
The Website Starter Audit is delivered within one to two business days. The Comprehensive Website Audit begins with a discovery call after purchase. Greg confirms its delivery date once the scope and available information are agreed.
You can act on many audit findings without a developer. The report separates changes you can make in a website editor from technical work that may need help, so you can work through it yourself, brief your existing developer or ask Greg about future support.
The Website Starter Audit includes an owner-friendly PDF and a link to the matching HTML report. The Comprehensive Website Audit adds findings across the agreed scope, step-by-step improvement guides and an implementation roadmap.
Yes. Greg works with small and medium-sized businesses across Southern Ontario. The audit is completed remotely using the agreed website information and evidence.
About Greg
I spent 20 years as a webmaster for a large municipality and the past year focusing on AI technologies and workflows. Today, I provide practical website audits for small and medium-sized businesses across Guelph and Southern Ontario.
I explain what I found, show the evidence and recommend next steps in plain language. You can use the report yourself, share it with your developer or ask me about future support.